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Good for the Planet
Reduce our carbon footprint and protect the environment.
Travel for Good
We promote a responsible tourism model that protects the environment and strengthens destinations
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Hospitality that leaves an unforgettable impression
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Good for the People
To promote the progress and well-being of our employees and communities.
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Good Governance
To make progress in meeting our commitments with rigour, ethics and transparency.
Good for the Planet
Good for the Planet
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Combat climate change
We are committed to clean energy and efficiency. With CO₂PERATE we have reduced emissions thanks to AI that optimizes energy use. The Road to Net Zero Events program involves hotels that offset the carbon footprint of each event.
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Circular economy
We reduce waste by eliminating single-use plastics, encouraging recycling and giving a second life to furniture, textiles and food surpluses. We encourage alliances with partners to enhance the circularity of products and materials.
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Responsible water management
We monitor water use to encourage responsible consumption and involve our customers in helping them participate in this shared commitment with regard to a resource that requires a conscious effort.
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Protection of biodiversity
We preserve ecosystems through conservation projects, the planting of native species and raising awareness. Every year we help protect nesting sea turtle hatchlings in Mexico, helping protect endangered species.
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Good for the People
Good for the People
Professional development
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Commitment to communities
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Responsible sourcing
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Good Governance
We encourage responsible leadership that reinforces trust and guarantees ethical and transparent management aligned with our values
Ethical business
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Sustainability Committee
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